An offer becomes more useful when it addresses the steps customers struggle to complete.
01 · The picture
An offer becomes more useful when it addresses the steps customers struggle to complete.
Follow the decisions
01Customer journey
02Obstacles
03Useful support
04Check the outcome
02 · The idea
How I understand it.
In $100M Offers, Hormozi asks the reader to list the obstacles between a customer and the outcome they want. Include what happens before purchase, during setup and after delivery. Turn each obstacle into a question the service could help answer. Then decide how to deliver that help: a template, a demonstration, a guided session or work completed by the provider. Examine the benefit to the customer alongside the cost and capacity required to provide it. This can uncover a small addition that makes the whole service easier to use. Test the change and check whether customers reach the intended outcome. A long list of extras can create its own complexity, so keep the offer focused on the steps that matter.
03 · A fictional example
Put it into a business.
A course provider finds that learners struggle to get approval from their managers and to practise after class. It tests an approval summary before booking and a short practice exercise afterwards. The team tracks completed bookings, exercise use and support time. It retains the additions that help learners progress and revises material that creates extra confusion.
04 · Bring it into the room
What happens immediately before and after someone uses your product, and where do they get stuck?
One decisionOne next actionOne way to check
Where this note comes from
An original explanation drawn from my saved learning material. The worked example is fictional.
Alex Hormozi · Reading notesReading note
$100M Offers · Alex Hormozi
Creating Your Grand Slam Offer, Part I: Problems & Solutions; source PDF pages 79–84
These notes collect my interpretations and applications. The schools and authors retain their original teaching materials.