I think of beliefs as forecasts. They are our predictions about how the world works. The results tell us how well our model is tracking reality.

01 / Journal
Thinking
out loud.
Does life have an inherent purpose? I don't know. Maybe the purpose of life is living.
My little defeats happen when I commit to doing something and then leave it undone. I said I would do it. I knew what I had committed to.
Earl Nightingale described success as “the progressive realization of a worthy ideal.” I like the idea that moving towards something worthwhile already counts.
I like to look at my life as a game. Shahzad is the character, and I am the one playing him. That makes it feel lighter and more fun to me.
Integrity, to me, is when my thoughts, words and deeds are aligned. That means telling the truth, especially when it is difficult.
Wealth, for me, is the freedom to choose. What I experience, where I go, when and where I work, who I work with and what I build.
I think of my thoughts as options. I don't have to review every one of them.
There's a line from Pascal I like. In one English translation of Pensées, he writes that “all the unhappiness of men arises from one single fact, that they cannot stay quietly in their own chamber”.
Learning
Timeless wisdom from Hamlet
I often return to Polonius's advice to his son Laertes in Shakespeare's Hamlet. To me, it is timeless wisdom.
Naval talks about desire as an agreement to be unhappy until we get what we want. That makes me question how I pursue things.
One thing that works for me is service. Find something that feels uniquely yours, keep pursuing it and make it useful to other people. That is the direction I keep coming back to.
Building things
Because I felt like it
Sometimes I question why I am doing this. Why even make this website?
My curiosity takes me into human optimisation as well. I follow Dr Robin Carhart-Harris and find the direction of psychedelic research interesting. I also follow Andrew Huberman and Bryan Johnson.
I think of religion as a harness for human intelligence. Intelligence can go rogue when it's being used to pursue whatever we desire.
In early January I was down with norovirus. Totally flat out. I couldn't move. The only thing I wanted was my energy back.
AI & the future
Is society already a superintelligence?
I was listening to Tobi Lütke, Shopify's founder and CEO. One idea stayed with me: we talk about being afraid of superintelligence, but perhaps society is already a form of it.
Learning
The desire to learn
We can learn almost anything now. There's so much content available through NotebookLM, Gemini, other large language models and YouTube.
AI & the future
Is AI an amplifier or an equaliser?
When it comes to writing English, AI is becoming an equaliser. My office administrator and the kitchen staff in our Pakistan office can now use AI to write English as well as anyone.
AI & the future
Whatever this AI thing is
Whatever this AI thing is, we're all collectively midwifing it.
AI & the future
Two models from now
We're making two-year and three-year plans when we don't even know what will be possible two AI models from now.
AI & the future
Waiting for humans
When I gave my son my iPad, he became frustrated with the real world. It made me think about how quickly technology changes our expectations.
People
Effort in a group
In a group, how easy is it for everyone to assume somebody else is doing the work? That's the question behind a note I saved about social loafing.
People
Awareness and leadership
The awareness I bring to what I'm doing matters. I can pursue something seriously and still leave room for peace and enjoyment along the way.
My notes on Adlerian psychology bring me back to taking responsibility for my choices and pursuing what matters to me.
When I have a particularly convincing explanation for something, I want to look at what it allows me to avoid.
Knowing that I have a blind spot gives me a question to investigate. I still need feedback, evidence and people who can see the situation from somewhere else.
People
Hearing direct feedback
Direct feedback can be uncomfortable to hear. I want to give the substance enough attention to ask whether it is accurate and what I should do with it.
Learning
Information into action
There is a lot of satisfaction in finding another useful idea. I want some of that satisfaction to come from putting an idea to work.
Learning
Spending time with an idea
I can save an idea in seconds. Understanding it takes longer.
Building things
Taking responsibility for my work
Taking responsibility for my work includes finding out when I've done it badly.
Building things
Making things
I like creating things, changing them and sometimes taking them apart so they can work differently.
People
Being myself
If I keep editing my personality to be liked, the relationships I form depend on me keeping that version going.
I can describe a big ambition very easily. What would somebody learn about it by watching how I spend an ordinary week?
The environment around me keeps suggesting what to do next. An open conversation, a notification, something left unfinished in front of me.
Building things
Direction before intensity
Before putting more energy into something, I want to be clear about the direction. What result am I trying to create, and is this activity moving it forward?
Building things
Making mistakes cheap
When I can make a small mistake and recover from it, I can try something and learn from the result.
I want reflection to lead somewhere. After thinking something through, what decision follows? After the decision, what am I going to do?
A lot of outcomes depend on things beyond me. I can still look closely at the part I can influence and take responsibility for that.
Life
Before I decide
When a feeling is intense, I want to give myself time to notice it before making a decision.
I want to notice what I bring into a conversation. The irritation or impatience may have started hours earlier, in something completely unrelated.
Building things
Opportunities and distraction
A new opportunity can be very appealing. I want to ask what happens to the work I've already chosen if I take it on.
Leading includes sitting with the discomfort of a decision when I have incomplete knowledge.
I can offer someone an opportunity. They have to bring their own determination to it.
Building things
Building the company
I can get caught up thinking about an exit as the point at which the business becomes a success.
Building things
What a venture makes of me
A venture can change what I am capable of. I want to notice what I learn, how I make decisions and what I can do afterwards that I couldn't do before.
02 / My work
Companies.
Training and employment for the security industry, helping people get qualified and find work.
450,000+people helped to get licensed
and find work
Connecting security professionals with opportunities, and helping employers find, screen and hire their teams.

Frontline. Connected.
Connecting security officers, employers and police, with support from Alpha One, the AI in the system.

Safety you can feel.
Neighbours looking out for each other. Building safer, more connected streets through verified homes and the people who live in them.


BiruniSystems
AI-forward engineering.
Senior engineers working alongside organisations across industries to build AI systems, automate workflows and modernise software.
03 / Currently building
Living city
model.
Living City Model
A connected city
Shared intelligence.
Across the city.
Underground journeys, weather, air quality and events shape the local picture. News, public reports and police ward updates add context. Security workers share what they know and receive briefings from Alpha One as the shared picture changes.
04 / Concepts
I think
in pictures.
Your model
of the world.
Are you aware that this is your model of the world?
Explore the concept
The outside worldMy sensesBeliefsLanguagePast experienceMy experience
Default mode
How I live, the environment I return to, and the small changes that help my day start.
03When intellect serves the ego
An elegant argument can protect the story I tell about myself.
04The problem and the story
The event that needs attention, and the meaning I add to it.
05The economics of pleasure
Enjoyment, repetition and the point where more can become uncomfortable.
06Awareness
The hand, the thought, the world, and the awareness in which I experience them.
07Tattoo, haircut or cap?
How hard would this decision be to reverse?
08Asymmetric bets
Several small bets with capped losses. One outsized winner can cover many failures.
09The 1-3-1 framework
One problem, three possible solutions and one recommendation.
10Start with the basics
Break an idea into parts, understand them, then build it back up.
11Giving my mind a direction
The picture I return to, what I notice, and the work I choose to do.
05 / My library
How I've trained
my own model.
Books I return to
- The War of ArtSteven Pressfield
- The Almanack of Naval RavikantEric Jorgenson · Naval Ravikant's wisdom
- The Algebra of HappinessScott Galloway
Such a good book.
Podcasts I listen to
- Modern WisdomChris Williamson
- The Joe Rogan ExperienceJoe Rogan
- Lex Fridman PodcastLex Fridman
- The Knowledge ProjectShane Parrish
- Huberman LabAndrew Huberman
People I read
- Scott GallowayNo Mercy / No Malice
One of my favourites.
- Naval RavikantEssays & conversations
One of my favourites.
- Gurwinder BhogalThe Prism
06 / Shahzad Ali
